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Sandler Training Now Offered

February 16, 2010 through April 6, 2010


The February Sandler Training Seminar scheduled for today had to be rescheduled due to weather conditions. Under the circumstances Roth and Associates has offered to extend their "Training Fundamentals" course (a sixteen hour program and a $495.00 value) to Ohio Valley members for the cost of $250.00. Those who registered for the February 10th training will automatically be enrolled unless requested otherwise. These classes will take place at the Roth Training Facility at 4357 Ferguson Drive. Suite 190. Cincinnati, OH 45245. They will be conducted every Tuesday evening, 4:00 p.m.-6:00 p.m. from February 16 through Tuesday April6, 2010. Click here to review the course curriculum. Please register online at naricincinnati.org or call (800) 498-NARI and RSVP today!


RRP Classes Offered by Chapter

March 8, 2010


The University of Cincinnati will instruct Ohio Valley NARI's two
Repair, Renovate and Painting (RRP) classes to be held on the
U.C. campus. EPA's Renovation, Repair and Paiting Final Rule (40
CFR 745) requires that renovations conducted for compensation,
must be performed by Certified Firms using Certified Renovators.
Renovation firms that wish to work in pre-1978 homes and childoccupiedfacilities must apply to the EPA and pay a fee in order to become certified. Renovators seeking to become Certified
Renovators must successfully complete an EPA-accredited
renovator course or a course accredited by an EPA authorized
State or Tribe. This course is the EPA model course for Certified
Renovators and as such meets all requirements in 40 CFR 745.90.
This class will be conducted on the University of Cincinnati campus
at 2180 East Galbraith Road, Building A, 3rd Floor. The cost for
this program is $179 per person for members and $229 per person
for non-member companies. Note that additional classes will be
scheduled as needed. Register at www.naricincinnati.org or call
(800) 498-NARi and RSVP today!


Member Open House

March 11, 2010


Marsh Building Products and Marsh Window & Door Classics invite the NARI membership to their Loveland office (10078 East Kemper Road) on Thursday March 11, 2010 at 6:00 p.m.  With a focus on composite building products the presentation will encompass information about fiber cement siding, cellular PVC trim and moldings, and pultruded fiberglass windows and doors.  Also included will be information and discussions regarding performance, installation, finishing and maintenance of these materials.  Let's learn together about the application and performance of the latest generation of building materials NARI members will use to lead our industry in the future.

Also provided will be a review and update of the Energy Tax Credit for 2010 and a discussion of strategies to increase sales opportunities during the second year of this tax incentive. This presentation will offer .1 CEU for NARI certified professionals.

Join us and your friends for complimentary food, drink and door prizes with entertainment provided by the Marsh "Composite" Band.  

Register by March 8, 2010 by contacting the Ohio Valley NARI Office at 800.222.NARI, by fax 937.222.5794 or at info@naricincinnati.org.


Mini Two-Day Seminar:

March 16 & 18, 2010 


Timothy Roberts with Safety Alliance LLC will be conducting a 10-hour OSHA 10 Safety Course.  The 10-hour Construction Industry Outreach Training Program is intended to provide entry level construction workers general awareness on recognizing and preventing hazards on a construction site. The training covers a variety of construction safety and health hazards which a worker may encounter at a construction site.OSHA recommends this training as an orientation to occupational safety and health. Workers must receive additional training on hazards specific to their job. Training emphasizes hazard identification, avoidance, control and prevention.The program will offer 1.0 CEU for NARI certified professionals.
This is a two day event beginning at 8:30a.m. and concluding at 2:00 p.m. each day. Instructor, materials, beverages and lunch will be included in the $50 registration fee ($55.00 for non-members). The seminar will be held at the Union Center Marriott at 6189 Mulhauser Road. West Chester, OH 45069. Please register online at www.naricincinnati.org or call (800) 498-NARI and RSVP today!


First Aid Safety Class

April 8, 2010 


Genise Lipscomb with the American Red Cross will be teaching a First Aid Safety Class.  Stay tuned for more info.  You can register online at www.naricincinnati.org or call (800) 498-NARI and RSVP today!


Febraury RRP Class ReCap


There were about a dozen attendees who took part in the certification class for "Lead Safety RRP."  The morning and early afternoon was spent going through the manual and classroom work, while the afternoon was spent with hands-on training on several different scenarios.  The class wrapped up with a test at the end and each attendee had his photo taken in accordance with the certification paper he receives.  Many thanks goes to instructors Bill Menrath and Dr. Judy Jarrell for their participation in teaching this course.


President Focuses on Samll Business Administration

By Ross Colvin


President Barack Obama, looking for ways to drive down high U.S. unemployment in an election year, on Friday proposed to expand credit for small businesses and urged Congress pass laws to boost jobs.
"What I hope -- what I strongly urge -- is that we work quickly and we work together to get this done. America's small businesses are counting on us," Obama told a gathering of small business owners near Washington.
Obama proposed Congress temporarily expand credit through two Small Business Administration programs, the latest in a series of White House efforts to improve the flow of credit to small businesses, which are a core source of new U.S. jobs.
His plan could become part of fresh legislation to aid U.S. employment percolating in Congress -- on top of a $787 billion stimulus package that Obama signed in February 2009. Or lawmakers could opt to go with their own ideas.
The U.S. Senate will begin debate next week on a series of bills to boost employment. The House of Representatives already passed a $155 billion jobs package in December.
U.S. unemployment dipped to 9.7 percent in January, the lowest reading since September 2009, but the economy still shed another 20,000 jobs and Obama said these somewhat mixed numbers "are a cause for hope but not celebration."
U.S. growth jumped at a 5.7 percent annual pace in the fourth quarter but the recovery is still fragile. As a result, the White House wants to continue to stimulate activity with fiscal policy and prevent a double-dip recession.
Obama's latest proposal to aid small business credit involved expanding an existing SBA program to support refinancing of owner-occupied commercial real estate loans. The White House estimates the plan would help refinance up to $18.7 billion worth of commercial real estate per year that might otherwise be foreclosed and liquidated. To be eligible, small businesses must have certain types of first mortgage loans maturing within the next year. Firms would have to be current on payments for the previous year. Obama also proposed a temporary increase in the cap on SBA Express loans to $1 million from $350,000. The added cost would largely be covered by fees, a White House official said. The official said expanding the loan size would help a broader range of small businesses. Announcement of the two programs comes just days after Obama proposed using $30 billion from the TARP bank bailout program to create a lending fund for small businesses. He has also suggested a $33 billion tax credit for small businesses that hire new workers, or increase the size of their payrolls by paying people more money in 2010. Other elements of the Senate's "jobs agenda" include extending unemployment insurance and aid to cash-strapped states, tax credits for businesses that buy new equipment, and incentives to weatherize homes that would also save energy.


Use Social Channels to Improve Direct Response Marketing

By Matt McCullough

Social media is everywhere-whether or not you need it, or think you need it or even quite understand what it all means. The array of social media outlets has quickly evolved into a communications channel attracting a savvy audience of like-minded individuals, each with a variety of interests.
One critical question for business marketers is: can it be a direct response tool at the same time? The answer is yes, but the key challenge is to treat this evolving medium as you would any other marketing tactic-that is, by applying expert data interpretation and creative resources and executing relevant programs to achieve powerful, measurable results.
The ability to see customer comments, opinions, discussions, issues and attitudes at any given moment can't be undervalued. This may be the real power of social media as a whole, but its value is realized only when data is segmented and evaluated in direct response terms. Applying traditional direct response requirements to social media takes the mystery out of this channel.
Interactive tools like e-mail and banners have become more prominent today, given their potential to improve sales and marketing performance. But social media marketing requires a whole new learning curve. Companies may feel they somehow need a social media strategy but aren't exactly sure what that means or exactly what kind of results they can expect from their investments in this channel.
The end goal must be more than improved relationships and customer communication. It needs to include customer acquisition or increased sales as well. To achieve that, social media channels need to be integrated into a client's marketing mix with the same defined expectations, appropriate creative and execution, and meaningful results as every other channel.
Paying close attention to usage models and interpreting customer data makes all the difference in putting the right message on the proper channel. For example, some people may blog extensively about a product's excellent performance and advanced features, even making head-to-head comparisons against competing products. Others, by contrast, may prefer Twitter to air a negative product discussion.
Interpreting complex data

Direct marketers have to effectively interpret complex data stats to track not only what is being said but also where it is being said. For example, they should ask themselves the question, "How would I change my direct marketing tactics if I knew the biggest influencers of my brand were using Twitter instead of Facebook?"
Spikes in social data show response times and discussion patterns, reflecting significant company news and how it filters through the social media options. For a company using its established Facebook presence for ongoing customer communications and direct response offers, this information may also provide an excellent opportunity to re-evaluate and test direct response programs.
By using and interpreting this deep level of data effectively, direct marketers can combat negative product discussions very quickly, driving a sale with information addressing the concern. Consider that a company might tweet an offer for prospects to learn more about a particular product comparison and receive an offer. The company could also adjust its direct response creative to address key trends and issues of importance to influencers.
Further, data can be shared within the company's different marketing disciplines. Public relations, for example, can focus on blogs as media outlets, supporting direct response efforts with product information and special handling prior to product launches.
This real-time monitoring of customer and prospect comments and feedback can extend even further, driving messaging and offers for direct mail, e-mail, ad placement and content on landing pages.
Social media is not a mysterious, single-audience channel, but rather addresses a group of engaged users and potential customers. Applying the same data expertise and creative execution to a social media platform is helping marketers sharpen their focus with highly targeted acquisition, retention and win-back programs.
Direct marketing no longer is split along such lines as direct mail, interactive, print and broadcast. As such, social media has become yet another multifaceted tactic in the direct marketing arsenal, giving companies the ability to keep their fingers on the pulses of their audience, respond and engage more quickly than ever before. 


Skype Security: Is It Safe for Business?

By Joan Goodchild


According to data released last month from research firm TeleGeography, Skype, the popular software that allows computer users to make calls over the internet, now accounts for 12 percent of all long-distance calls. The company saw its user base grow to more than 500 million accounts in 2009 and is making a run at a new market this year.
So far, the popular VOIP provider has been primarily used in personal, consumer settings. But in 2009, Skype launched Skype for SIP, a service that lets its peer-to-peer VoIP clients interact with existing IP PBXs and is aimed at small businesses looking to get in on the cost-savings of internet telephony. Skype for SIP (also known as Skype for Business) was launched in beta early last year and brought into public beta at the end of 2009. 
While many large businesses have used VOIP services for years, those enterprise-class VOIP systems typically used in corporate environments differ from Skype, according to Michael Gough, an information security specialist and president of the Austin, Texas, chapter of ISSA. Gough, owner of the web site skypetips.com, and author of Skype Me! From Single User to Small Enterprise and Beyond, gave CSO his thoughts on Skype's benefits and challenges in the business environment.
CSO: We know that Skype is making a play for business customers with Skype for SIP. But as it stands now, do you think it is used in many business organizations?
Michael Gough: Predominantly it is still used by individuals, but a lot of small-to-medium-sized businesses utilize Skype to cut costs for things like road warriors. Another common use I've seen in business is in outsourcing off-shore resources like help desk or support scenarios where you have a lot of people outside your state and doing off-hour support. Often Skype is an option for some of these companies.
Are there security concerns with Skype that are unique when compared to other VOIP solutions?
In any corporation, if you are going to install software on end-users computer, you have to do your governance. You have to set the rules that govern what you are going to do or allow with any piece of software. So every enterprise has the challenge of controlling the proliferation of Skype into the environment. If you're a local administrator, and you're going to install the product, now, all of a sudden, you have texting and voice conversations that are potentially encrypted and something that the enterprise or company can't monitor. That is definitely a challenge.
The first thing an administrator should do is say 'what are my rules about this? Do I have requirements that say I have to capture IM traffic?' for instance. For example, if you have employees trading stocks, bonds, anything like that, you can't use an IM solution (which Skype contains) unless it is actually auditable. It has to be recorded. Anything they chat about has to be able to be logged and printed out.


EPA's Lead Renovation, Repair and Painting Rule FAQs


Question: What is the EPA's Lead Renovation, Repair and Painting Rule?
Answer: The RRP rule affects contractors, property managers and others who disturb known or presumed lead-based paint during renovation. The term renovation covers all activities done for compensation that disturb painted surfaces including most repair, remodeling and maintenance activities, such as window replacement, weatherization and demoli­tion. The RRP rule applies to all renovation work performed in residential houses, apartments and child-occupied facilities such as schools and day-care centers built before 1978.


Question:  What are the deadlines for becoming certified under the EPA's Lead Renovation, Repair and Painting Rule?
Answer: April 22, 2010


Question: Who is affected by the EPA's Lead Renovation, Repair and Painting Rule?
Answer: The RRP rule affects contractors, property managers and others who disturb known or presumed lead-based paint during renovation.


Question: Is certification under the EPA's Lead Renovation, Repair and Painting Rule for individuals or firms?
Answer: Actually it applies to both. A business will need to submit a $300.00 fee to the federal EPA to employ certified individuals. The fee for an individual to be certified will vary from training providers.


Question: What kind of costs are associated with certification under the EPA's Lead Renovation, Repair and Painting Rule? 
Answer: $179.00 member rate for the course to NARI, $300.00 business application to the EPA


Question: What does the certification process look like (full-day, half-day, lecture, hands-on)?
Answer: There will be six hours of classroom training and two hours of hands-on training.


Question: Is anyone grandfathered from certification under the EPA's Lead Renovation, Repair and Painting Rule?
Answer: Yes, There are three certifications that are recognized that will only require the four hour refresher course: (1) Lead Abatement Contractor certified by the Ohio EPA (2) Lead Abatement Worker certified by the Ohio EPA (3) Lead Abatement Supervisor Certified by any state EPA.
*Information made available 02-10-2010 from Matt Young the Ohio Department of Health


Question: What happens after an individual or firm is certified?  Do they need to re-certify and if so, how often?
Answer: Yes. Re-certification is required every five years.


Question: If I want to read more information about the EPA's Lead Renovation, Repair and Painting Rule, where can I go?
Answer: http://www.epa.gov/lead/pubs/toolkits.htm


Question: What is the EPA saying will be consequences of enforcement after April 22, 2010?
Answer: A variety of fines will be levied to businesses and individuals who are not in compliance.

                                      RUMOR MILL
The Certified Renovator has to be there the duration of the project.
Response: For the state of Ohio, the ODH claims this to be technically true. The EPA regulations state that the Certified Renovator must be present at all Lead Safe Renovation Projects. The Ohio EPA standards of regulations state that the Certified Renovator must be present at the posting of the signs of the project and during the containment, cleaning and verification of the project's conclusion.


HUD projects require that everyone on the jobsite must be a Certified Renovator.
Response: This is true. Any project that will receive HUD funds must have each individual on the project as a Certified Renovator
*Information made available 02-10-2010 from Matt Young the Ohio Department of Health


DISCLAIMER: Ohio Valley NARI accepts no responsibility for the execution or perception of the guidelines of this rule. As this rule and other regulations develop, requirements are subject to change.



February 17, 2010




Construction Workers


Ohio Valley NARI

800.498.NARI (6274) | Fax: 937.222.5794 | info@naricincinnati.org