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First Aid Safety Class

April 8, 2010 


Sometimes it takes a crisis to realize the value of emergency preparedness.  We all should be well prepared before a crisis occurs and to give us a good head start on being prepared we have asked Genise Lipscomb of the American Red Cross to help. Genise will be speaking on First Aid and Preparedness which teaches the basic concepts of first aid training and being prepared for a disaster or emergency, including:
 · Check-Call-Care and when to call 9-1-1
 · Caring for someone who is choking
 · Recognizing the signals of a heart attack and stroke
 · First Aid care for injuries 
Our featured presenter, Genise Lipscomb is a Cincinnati native and graduate of Xavier University.  She has been a certified Red Cross trainer of First Aid, CPR, and Youth Programs for over 5 years, conducting classes regularly in Central Ohio as well as the Greater Cincinnati area.  She has also worked with Red Cross Disaster and Volunteer Services in recruiting, training, and placing volunteers. Join us as Genise teaches us the basic concepts of first aid training and shows us how to be prepared before an emergency occurs.  You can register online at www.naricincinnati.org or call (800) 498-NARI and RSVP today!


Information Night - NARI Certifications and Programs

May 13, 2010 


NARI National offers a variety of certification programs made available to all of their members who meet certain qualifications.
   ·Master Certified Remodeler (MCR)
   ·Green Certified Professional Certification (GCP)
   ·Certified Remodeler (CR)
   ·Certified Remodeler Specialist (CRS)
   ·Certified Remodeler Associate (CRA)
   ·Certified Kitchen and Bath Remodeler (CKBR)
   ·Universal Design Certified Remodeler (UDCR)
   ·Certified Lead Carpenter (CLC)
Ohio Valley NARI is dedicated to making these programs and study groups available to our members at a local level. Please join us as the Ohio Valley Chapter reviews and discusses the opportunities available. BathsPlus is graciously hosing this event and highly informative program
BathsPlus uses a combination of well trained employees and sub-contractors whose proven skills match or surpass their founder's high standards.  Sub contractors fabricate and set all of the Granite, Quartz and Solid Surface countertops and Basco measures and install their specialty shower doors.

John W. Ashton, CR is the President and Founder.   Mr. Ashton has passed the National Association of Remodelers Industry certification program.  He is also a Certified Remodeler, as deemed by the National Association of Remodelers Industry, one of only a few in Cincinnati.

Stop by and see what makes continued education such a key role in our professionalism and expertise development.

Register by contacting the Ohio Valley NARI Office at 800.498.NARI
fax 222.5794 info@naricincinnati.org


Ohio Valley NARI Reds Night

July 17, 2010 


Unwind for a Summer evening of dinner, drinks, and a Reds game
with family and friends... This event is always a great time!
Join us for this fun-filled night and cheer the Reds on vs. the
Colorado Rockies at Great American Ballpark on July 17th.
For $65/person, you get a game ticket, full catered buffet-style
dinner, beverages (including 2 beers), private seating for our group,
and scoreboard recognition for our organization.

Come out to support your NARI chapter and have a great night with customers, co-workers, family, and friends at the ballpark. It's been a great time every year and it sells out quickly, so get your tickets early!!

*Final Deadline for ticket purchase is Friday, June 18th *
Call Ohio Valley NARI today at 1-800-498-6274 to reserve your tickets.


Save The Date For The Golf Outing

August 12, 2010 

Ohio Valley NARI is teaming up once again with NKBA for the 2010 golf outing to be played at Glenview Golf Course, 10965 Springfield Pike in Cincinnati Ohio. Registration will begin at 10:30 a.m. with a shotgun start at 11:00 a.m. sharp. There are plenty of sponsorship and golfer opportunities still available.

Please click here for sponsorship opportunities and click here to register as a golfer. More information can be found by visiting www.naricincinnati.org. 


Marsh Open House: A Sucess

Ohio Valley NARI members and visitors would like to extend a "Thank You" to Jeff Roth, Pat McNickle and the rest of the gang at Marsh Building Products for hosting a highly informative evening at their Loveland Showroom location this past Thursday, March 11th. All in attendance were treated to the famous Montgomery Inn BBQ as well as product and installation information for products such as fiber cement board, the Integrity line of Windows and Doors and Excel cellular PVC trim. Let's not forget the memorable performance of the Marsh "Composite Band". Be sure to show you industry support and bring yourself, crew and a prospect to the next Ohio Valley NARI event and thank the Marsh gang the next time you are in the area!


Call to Action


As many of you know, NARI National has been reviewing the provision to the Patient Protection and Affordable Care Act proposed by Sen. Jeff Merkley (D-Ore.) which singles out the construction industry against every other industry to comply with the bill's employer mandates, unless the company has five (5) or fewer full-time employees.
Prior to the Senate's passage of the Health Care Reform Bill, NARI National sent a letter of concern to every member of the United States Senate about the provision.

In addition, NARI has been carefully crafting a response on behalf of its members and related-industry partners. In a recent survey of NARI members, an overwhelming 96% opposed the new provision and therefore confirms NARI's position.
We are calling on NARI members and related-industry partners to help us have our voices be heard by faxing or e-mailing the letter below explaining the negative impact this provision will have on our businesses and our industry. We are asking that you address the letter to Senate Majority Leader Henry Reid (D-Nev.), Speaker of the House Nancy Pelosi (D-Calif), Senate Minority Leader Mitch McConnell (R-Ky.), House Majority Leader Steny Hoyer (D-Md.) and House Minority Leader John Boehner (R-Ohio) in addition to your state representatives and senate leaders.
The narrowly focused mandate is an unprecedented assault on the construction industry, and especially to the men and women who own and operate small construction firms.

We ask that everyone participate in this important event as soon as possible before the final decision is made. United as one, NARI members can make a difference.
Download the letter as a Word Doc from the NARI Web site here.  
Fax Numbers:
House Speaker Nancy Pelosi (D-Calif) (202) 225-8259
Minority Leader John Boehner (R-Ohio) (202) 225-0704
House Majority Leader Steny Hoyer (D-Md.) (202) 225-4300
Senate Majority Leader Henry Reid (D-Nev.) (202) 224-7327
Senate Minority Leader Mitch McConnell (R-Ky.) (202) 224-2499
To reach your Senator, click here.
To reach your Representative, click here.


2010 PRO Expo: Presented by Pella


On Tuesday, April 27, 2010, from 3:00 to 8:00 p.m., the all-star event of the season, the PRO Expo, will take place at Great American Ballpark, home of the Cincinnati Reds.  At the PRO Expo, there are many opportunities to learn from dynamic, content rich education sessions with opportunities to earn CEU's. You may improve your business with new products and business tools. Best of all, there are plenty of chances to network with other professionals. Enjoy food, refreshments, and $10,000 worth of fabulous prizes.
Doors open at 3:00 p.m. for check-in. The Expo Floor includes Pella product displays, local vendor displays, food, beverages, entertainment and a keynote address. At 3:15 p.m., educational breakout sessions begin, and they continue until 8:00 p.m. Some of these sessions include:
·Why Pella? - presented by Pella
·Residential & Commercial Construction Trends - presented  by Hanley Wood
·Universal Design - presented by Kohler (AIA Accredited Course)
·The Future of Remodeling - presented by Mark Richardson of Case  Design/Remodeling, Inc.
·Window Replacement Solutions for Commercial Buildings - presented by Pella (AIA Accredited Course)
·Top Remodelers Speak Out: Best Practices to Strengthen Your Business - presented by Remodelers Advantage Inc.
·Greening the Bottom Line - presented by Reed Business Information (AIA Accredited Course)
·Integrating Siding Into Your Business - presented by James Hardie
·Transform Your Market - presented by Cygnus Business Media
·Challenges & Solutions for Today's Ceramic Tile & Stone Installations - presented by Schluter (AIA Accredited Course)

To register, go to www.theproexpo.com/cincinnati. We hope that you can attend, and turn the knowledge that you and your company gain at the event into a home run!


Re-Branding Gives You a New Start in a New Market

By Morgan Zenner

If someone were to glance at your brochure or magazine ad, what would they infer about your company in less than 10 seconds? As an owner, being involved in every aspect of your company may block you from seeing an outsider's perspective. That's why it's always a good idea to take a step back and try to imagine your branding through a client's eyes and align your messaging with your company's future goals.
This is easier said than done. Bob Gallagher, chief operations officer of Sun Design Remodeling Specialists Inc., found this out nearly nine months ago when he decided to put his company through a complete re-branding effort in the middle of a recession.
Gallagher explains how the re-branding effort was strategic because the company wanted to attract a higher-end market through promoting an improved area of the company. "Over time we felt the market we had started out with (i.e. small to medium-sized jobs) was not where we wanted to be today," he says.
To attract a higher-end market, Gallagher and his team felt that the brand needed to reflect the professionalism and creativity his company is capable of, especially in his design staff.
Over the last 22 years, Sun Design has accumulated six in-house designers that have turned a remodeling company into a full-service design/build firm that needed some attention. "As our projects and our staff improved, this became our way of turning the internal reality (of the company) into an external reality to the public," Gallagher says.
Sun Design hired a reputable advertising agency that specializes in the real estate companies. "Their award-winning track record in a similar industry and their reasonable price made it an easy decision," Gallagher explains.
The advertising agency helped Sun Design identify their goals and their messaging through the new branding and helped them make the transition from the old brand to the new brand.
 "This was a company-wide effort by everyone (sales, marketing and design staff), but the final decisions for the logo and the messaging were left up to the owners," he says.
Once the decisions were made, Gallagher started to roll out the new logo slowly, at first by combining both the old logo and the new logo on advertisements in Shelter magazine and in their newsletters.
"We used both logos in everything for the first two to three months, including a couple ads in Shelter, our Web site and e-newsletters," Gallagher says. The e-newsletters explained the concept behind the new look to allow people to understand and embrace the change. He also combined the new look into all of the open house seminars and new jobs.
After three months, Sun Design changed over to the new logo on everything, including their Web site, business cards, marketing materials, letter head, contracts, job signs and e-mail taglines.
"I think the transition was smooth, but what was most interesting is the fact that past clients who already knew us hardly noticed the new logo," Gallagher says. However, the new logo was appealing to the new higher-end market that Sun Design was trying to attract.
Some might think that a re-branding effort taking place in a down economy may be a risky move, but Gallagher disagrees. He sees the downturn as a great opportunity to show off. "We made the decision early on to increase our marketing efforts, and the re-branding was thought to reach the wealthier clientele that were less effected by the recession, or at the very least, maintain the revenue stream that we had."
So far, Gallagher has noticed a number of positive reactions from new clients and old clients. People are excited that Sun Design is putting added energy and creativity into their branding and their company-it gives off an impression of strength and vitality as an organization despite the economic conditions.  
In a slower economy, the strongest survive. Publicly investing into your company helps motivate people to put their money into a successful organization rather than a struggling organization.
Also, Sun Design was able to level the playing field with competitors that were receiving the majority of the higher-end jobs. "We established ourselves as a player in that market and proved that our company could do it just as well if not better."
For now, Gallagher is taking things one day at a time. He continues to convert the old logo to the new logo where needed. He has maintained his revenue stream and job size and is predicting an increase come spring. He recently hosted an open house event at his showroom and received two signed agreements on the same day of the event.
"The lack of dramatic improvement could be a product of the extreme weather conditions in the Northeast, but we are confident with our positioning right now and excited to see what's to come this spring and next year," Gallagher says.
According to Harvard's Joint Center for Housing Studies' Leading Indicator of Remodeling Activity (LIRA), home improvement spending is predicted to increase by second quarter 2010. To Gallagher, the investment of his re-branding efforts will help him create a fresh start just in time for the upswing in home improvement spending.


Keeping it Local

By Morgan Zenner

Patrick Kennedy is all about networking and getting involved in his community. Kennedy is the CEO of Superior Woodcraft Inc., a 43-year old manufacturing company specializing in custom, sustainable cabinetry. Located right outside of Philadelphia, in the small town of Doylestown, Pa., the company has a lot of influence on the community that surrounds it.
"A company can only be as good as the local economy is," Kennedy says. He believes in stimulating the local economy over depending on larger, uncontrollable forces to grow his business.
In order to help stimulate the local economy, Kennedy teamed with the Central Bucks Chamber of Commerce to turn a traditional business card exchange into a Locavore-themed networking event in his 17,000-square-foot showroom.
Locavore is a term that describes someone who eats food that is either locally grown or locally produced. The reasoning behind eating local food is that it has better nutritious value and taste, and it is more sustainable to eat from one's backyard than import food from across the globe.
"I was tired of traditional business card exchanges that were non-personal, non-effective networking events," Kennedy says. "I wanted to plan something fun and interesting that would make people stay positive and raise awareness about the importance of supporting locally-owned businesses and products."
Nearly 350 guests attended the two-hour event, which resembled a mini-trade show. Booths displaying marketing materials and samples were set up. Those attending without a booth mingled shoulder to shoulder, taking in the food, wine and the like-minded conversation.
Everyone in the local trade community attended, including architects, designers, builders, carpenters and manufacturers. Through an urban farming group Kennedy is involved in, farmers and winemakers supplied locally produced foods and wines. Most of the conversation covered topics of business, green and keeping products and services localized.
"We were overwhelmed at the response-had it been good times [economically], it may not have been as successful," Kennedy says. "Having a great attendance showed me the need and desire to keep things local and the commitment by everyone to help and support each other," Kennedy says.
With help from his in-house marketing director, Kennedy reached out to the Bucks-Mont NARI chapter and other associations with invitations to the event. He e-mailed and mailed invitations to his client database, posted a blog announcement on his company's Web site and distributed a press release to local media.
"We reached out to a lot of people to attend this event, and naturally, the event grew from word-of-mouth around the community," Kennedy says.
The event created buzz around Superior Woodcraft, not only because guests were in the showroom but also because they were the organizers of a movement in the community.
"This was more than just networking for us-clients know about our community involvement and the sustainability of our company and the effort we place on the local environment; this was about improving quality of living for all of us," Kennedy says.
 This sincere approach already produced many phone calls and thank-you messages, and a couple of leads. It's been two weeks since the Locavore event, and Kennedy has signed a client through a designer who attended the event that day.
The event gained interest from local media, and provided Superior Woodcraft a half-page story in the Bucks Count Herald with eight color photos from inside Kennedy's showroom.
"There was a blending of buying local, locavore (local foods), green living and leveraging technology around the event. I was surprised to find out the event was on Twitter before and, there's talk that people were Tweeting at the event as well," Kennedy says.
 "I learned of businesses that I never knew of before and others learned about my business. That's what this is about: Discovering things that are around us and being profitable together," Kennedy says.


Construction Spending Weakness Continues

Construction spending in January edged down 0.6% from the estimated December figure, to a seasonally adjusted annual rate of $884.1 billion, the Commerce Department reported.  The January estimate is 9.3% below the figure for January 2009. Construction spending has declined in the last three months, according to Commerce Department estimates.
All residential construction in January managed a gain of 1.1% from December, but was 6.0% below the level of January 2009.   All nonresidential spending declined 1.4% from December, and was 10.6% off the pace of January 2009.
Construction spending in industry segments remained sluggish in January, with slight gains from December reported for the amusement and recreation, power, and highway and street categories. Most spending declines were slight, with the sharpest drop reported for the lodging segment, at 9.8%.
Compared to January 2009, spending increases were reported for transportation (10.8%), power (14.2%), highway and street (5.6%), and conservation and development (31.1%).  A decline of 45.5% was reported for the lodging segment, and spending was also considerably lower than January 2009 for office (25%), commercial (32%), and manufacturing (28.5%).
Spending on private construction dipped 0.6% in January from December, to a seasonally adjusted annual rate of $577.3 billion, and was 14.3% off the pace of January 2009. Private residential spending edged up 1.3% from December, but was 6.4% below the level of January 2009. Private nonresidential construction spending was 2.1% below December's estimated annual rate, and was 19.9% lower than the estimate for January 2009.
Public construction spending edged down 07% from December, to a seasonally adjusted annual rate of $306.0 billion, but was up 2.1% from January of 2009. Public residential construction was down 3.9% from December, but was up 9% from January 2009. Public nonresidential construction edged down 0.6% from December, but was 2.0% above the rate of January 2009.



March 17, 2010




Construction Workers


Ohio Valley NARI

800.498.NARI (6274) | Fax: 937.222.5794 | info@naricincinnati.org